4 Reasons You Don’t Invest (And How To Change)

4 min read

I’ve decided to compile a list of the most common reasons I’ve encountered when talking to people about reasons why they don’t invest. And it’s not just the most obvious -that they are broke-. In fact, some of those people are really excellent at saving. So what’s going on?

You’re fighting inertia

“Change Chumps!! I’m too lazy to invest! It takes work!”

This is, by far, the most common observation and biggest resistance argument that I run into. Everyone knows that they should be doing something. Yet nothing gets done. Why? Simple answer.

Inertia is a big ass rock standing in your way.

You know you can do it, however just looking at it is enough to discourage you. You think of how huge it is, how your feet will slip around trying to get it moving. You’re gonna get tired! Your hands may even get dirty! Boo-hoo.

But what you don’t fully realize is that the big ole’ rock is just sitting on a flat road and leads straight into a descending slope!

Crushing the reasons why you don't invest.
You being a hero. Push dat rock.

Investing for the long-term is like building any other habit you currently have.

But Change Chumps!! What if I don’t have the habit!? I’m just lazy and I like to eat spicy Cheetos all day in my underwear on the couch.

Nothing against spicy Cheetos, they are delicious.

You have to develop the damn habit. You have to take the first step. The biggest step to overcome is also the easiest. I’d be willing to bet that in your case it’s to open the brokerage account.

Damn, how do you know?

In the past, you’d have to drive to the place and sit there in line, show all these papers and drink their shitty Keurig coffee, just to open an account.

In this electronic day and age, you just need to go to the website, click-click a few times, and voila!

Instant brokerage account! And you get to stay at home in your underwear, eat spicy Cheetos and drink your delicious home-brewed coffee! That’s a gross combo though.

I’ll even link those for you lazy asses (no affiliates): Vanguard Fidelity Charles Schwab.

So stop reading this post now and go do what you’re supposed to do.

Stay at home, open your account and drink your home-brewed coffee.

Your spending controls you

Self-induced “brokedness” may be a big reason why you don’t invest.

By spending I mean something like buying too much car or other big-ticket items that you don’t necessarily need. You’re caught up in consumerism and trying to impress other people who don’t give a damn about you.


Look, I get it, everybody’s got bills to pay. But there are things that are non-essential to a comfortable life that people somehow make “a must”.

But a nice car and eating out at fancy places is what I want to do!!

Bullshit. Society tells you that. Your coworkers driving nice cars and living paycheck to paycheck tell you that.

But I need a fancy car to go grocery shopping!!
But I need a car to go grocery shopping!!

Moreover, look at who benefits the most every time you finance a car? The bank.

Yup, they rack up all that interest money, literally printed out of thin air, while you’re taking the depreciation hit the minute you drive off the lot to go show off to your friends (who ultimately don’t care). Financial Samurai wrote a great article that everyone should read.

You underestimate how compounding works

Change Chumps!! I want to invest $100 on January 1st and become a millionaire by December 31st!!

Well who doesn’t? Here’s the thing though: the human mind tends to overestimate what can be accomplished in a year and underestimate what can be done in ten years.

One of the reasons why I don’t invest is that I can only save $100 per paycheck…

That’s damn good. That’s $2,600 at the end of the year that:

  1. You didn’t spend on useless stuff.
  2. Are working for you!
You sleeping on all the gains.
You sleeping on all the gains.

$2,600 invested in index-funds and compounding yearly in a matching-401k or another retirement account can produce great results in the long term. Applied, consistent efforts will pave the way. Again, this goes back to forming a habit that is self-sustaining.

You have to remain patient and stay fixated on the long-term objective and realize the forces that are at play here: opportunity cost and compounding interest.

You’re not sure how investing works

Change Chumps! I have a shitload of money saved up. I just don’t know what to do with it! And I’m scared of the market! Those are the reasons why I don’t invest!

Admittedly, this one used to totally be me. The remedy to this one is simple but takes time: proper education.

One of the reasons why you don't invest. Not knowing. Fix it.
Fix it.

Education is the best remedy

Actually start reading about investing in order to see how it works, how it can benefit you and your family’s future, what the different degrees of involvement are, etc…

And the good thing? All the high-quality information is FREE.

Surprisingly, good effective investing is simple and stupid, contrary to what Wall Street would like you to believe. You don’t need to sit in front of a triple screen computer setup, all hyped up on Red Bull, from 6am to 6pm in order to be an investor. A few hours per year is all you need.

So get the ball rolling and attack that learning curve! Subscribe for our latest motivational and informational content! There should be no reasons why you don’t invest.